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Legal

Cookie Policy

Last Updated: March 14, 2026

This Cookie Policy explains how Masters Games Ltd (“Masters Games”, “we”, “us”) uses cookies and similar technologies on joyflux.cyou (the “Website”). It also explains the choices you have and how you can manage your preferences.

This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly, including the legal bases we rely on and how to exercise your rights.

1. What are cookies and similar technologies?

Cookies are small text files placed on your device (computer, tablet, phone) when you visit a website. Cookies allow a site to remember information about your visit, such as your session state, preferences, or whether you have already responded to a consent notice.

In addition to cookies, we may use similar technologies such as pixel tags (sometimes called “tracking pixels”) and server-side event forwarding. These technologies can perform a similar function to cookies, such as measuring traffic, understanding which pages are viewed, or attributing conversions. We use these technologies only in accordance with your cookie preferences where required by law.

2. Types of cookies

Cookies can be classified in several ways. Understanding these categories helps explain why some cookies are necessary for the Website to function while others are optional.

  • Session cookies last only for the duration of your browser session and are deleted when you close your browser.
  • Persistent cookies remain on your device until they expire or you delete them. They help remember your settings between visits.
  • First-party cookies are set by the Website you are visiting (in this case, joyflux.cyou).
  • Third-party cookies are set by a domain other than the Website you are visiting, typically by analytics or advertising partners.

3. Cookie categories we use

Masters Games uses cookies in the categories below. These categories match the controls presented in our cookie banner and cookie preferences panel.

Essential cookies (always active)

Essential cookies are required for the Website to function. They support core features such as basic session continuity and saving your cookie consent settings. Because these cookies are necessary to provide the Website, they are always active and cannot be switched off through our consent panel.

Examples include a cookie that remembers your consent choice and a simple session cookie used to keep the Website stable during your visit.

Analytics cookies (consent required)

Analytics cookies help us understand how visitors use the Website so we can improve lesson navigation, course discovery, and overall performance. When enabled, we may use Google Analytics 4 (GA4) with IP anonymization where applicable. Analytics data is used in aggregate to identify patterns such as which course pages are most helpful or where visitors encounter friction.

If you do not consent to analytics cookies, we will not place analytics cookies on your device and we will not process analytics data through those tools.

Marketing cookies (consent required)

Marketing cookies are used to measure advertising performance and to show relevant ads about Masters Games courses and the quiz across platforms. When enabled, these cookies can support features such as conversion attribution, remarketing audiences, and frequency controls.

Marketing cookies may be set by advertising partners such as Google (Google Ads) and Meta Platforms (Meta Pixel). These partners may receive information about your interaction with the Website, such as page views or conversion events, in accordance with your consent selection and their own privacy policies.

4. Cookie table

The table below lists cookies that may be used on the Website and explains their purpose, category, type, and typical retention period. Some third-party cookie names can vary depending on configuration (for example, the GA4 property identifier).

Name Purpose Category Type Retention
_site_session Site session continuity Essential First-party Session
cookie_consent Stores your consent choice Essential First-party 12 months
_ga GA4 user identifier Analytics Third-party 2 years
_ga_XXXXXXXXXX GA4 session state (10-char GA4 ID) Analytics Third-party 2 years
_gcl_au Google Ads conversion linker Marketing Third-party 90 days
_fbp Meta Pixel browser identifier Marketing Third-party 90 days
_fbc Meta Pixel click identifier Marketing Third-party 90 days

5. Third-party providers

Where you consent to analytics or marketing cookies, third-party providers may set cookies and process information about your interaction with the Website. The main providers we may use include:

We do not permit these providers to use site data for their own independent commercial purposes. They process data under their own terms and as our service partners, depending on the specific feature.

6. How to manage cookies

You can manage your cookie choices at any time:

  • Use the “Manage cookie preferences” link in the Website footer to reopen the cookie banner and adjust settings.
  • Use your browser settings to delete existing cookies or block cookies for specific sites.
  • Use provider tools to control certain categories of advertising or analytics where available.

Helpful third-party controls include:

If you block or delete cookies, some parts of the Website may not function as intended. Essential cookies are required for core site operation, including saving your cookie preferences.

7. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in our use of cookies, updates to providers, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. Material changes may also be communicated through a notice on the Website.

8. Contact

If you have questions about this Cookie Policy or how we use cookies, contact:

Start learning with Masters Games

Create an account to keep your course progress organised. Registration is limited to the information required to set up access: your name, email, and a password. You can withdraw consent and request deletion at any time via our Privacy Policy.

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